Rangers Hummel relationship paying dividends – long may it continue

Originally published at: https://www.rangersnews.uk/news/rangers-hummel-relationship-paying-dividends-long-may-it-continue/

Rangers merchandising arrangements of the last decade have been anything but inspiring, so to get the likes of Scandinavian manufacturer Hummel on side has been a breath of fresh, Danish, sea air. The Aarhus based kit designer isn’t exactly little known. The famous chevrons have adorned the Danish national side’s kits for decades, as well…

They have been great for us and when eventually all the hassle on merchandise gets sorted I hope we stick with them for a long time,they really have been supportive. You get the impression they really want to work with us

6 strips in 7 months
c mon tae f***…disgraceful.
AND the red one is shocking.
100% Aberdeen kit red top shorts and socks.
wearing the first strip of our 2nd biggest rivals.
marketing disaster.
That kit will be a 5r by September.

I agree 6 strips in 7 months is ridiculous considering the price they have been put up at. Put our strips back down to £40 and make it more manageable for fans to buy them, especially with the number of kits being released in such a short period of time. Don’t forget just how much our fans contribute to our club, being greedy is not going to see that same level of loyalty, especially when it costs standard families of three around £500 on kits alone. Having said that, if these are indeed the new kits, the home and third kits are belters. Won’t be buying the red kit though. We are Rangers, not Aberdeen!!!